The Product Creation Process - Step Product Creation Blueprint

How To Deliver Your Digital Product

When you create a product of your very own, you can do the work once and get paid over and over again. For example, what if you knew a way to play the guitar, you could teach people one on one day in and day out the same steps the same process to learning the guitar, or you could record a video or even an audio of you explaining to someone the steps it takes to learn a guitar.

What's great about that is you have created that information once but now anytime someone wants to learn to play the guitar, they can pay you money and get their product anytime of the day without you having to do any extra work, and you can deliver this digital product with a physical bonus by placing a download page online, by putting an auto-responder form on the download page, and even moving it into a membership site.

When I first started selling information, I immediately thought that I should print out any written reports and then burn any videos to a DVD. You know it sounds tempting, it's a really bad idea, because it means that it requires you to take some kind of physical action and put in some kind of physical cost - the DVD and the shipping and it means that anyone who buys from you does not receive their product instantly.

Instead of selling your product physically, you should put it online and it's very easy to do.

What you do is save your video or written report and put it online, upload it using a service called FTP to your web host and then create an HTML file that has a hyperlink to that PDF document. What happens is, someone pays you money, they are sent to that download page, and then there is a link to grab that PDF file.

Then what you can do is also sign up for what's called an email auto-responder service. What they will do is give you some copy and paste code you can put right on that download page, so that when someone pays you money and buys from you they cannot only download their report but they also sign up below the download link for updates. And if you have anything else for sale in the future, you can send them emails as well.

What you should consider in the future is finally putting it all inside of a membership site. For me a membership site is just a WordPress blog with a password behind it, and someone needs to pay money in order to get that password. Once they have access, now they cannot only get your download link but they can read any other content written or video you choose to add to that protected WordPress blog. And depending on how you set it up they can even leave comments or post in your private forum and discuss things like the guitar, like techniques, like songs with other enthusiasts who have also paid you money to get access to this download and this community.

There are many ways to deliver digital products, you can have physical components which you should not do at first, a download page which is the easiest, an auto-responder which you can use to send additional offers, and finally a membership site where you can provide your buyers with a full community.

Set up your membership site today at http://www.membershipcube.com/.

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Super Charge Your Sales And Retention By Using Loyalty Bonuses

When you sell digital products online, which is that someone pays money over the internet for a report, training, or set of videos, there's the weakness that if someone wants their money back you basically have to refund their money 100% guaranteed, no questions asked. Even if you personally happen to have a different refund policy, if someone really wants their money back they will take it.

Instead of trying to fight refunds, let's make the products you provide much more appealing so that people will buy from you more and refund from you less using loyalty bonuses.

These loyalty bonuses are great because it gets people to keep consuming content after your refund period, makes for a nice surprise with your customers and it helps you to keep in contact with them when you want to present future offers.

The industry standard for digital products on the internet is 30 days or 60 days, one month or two months after someone has purchased from you, they can get their money back for any reason at all, even if they consumed your entire product and just decided they weren't going to implement your system, they can get a refund.

What you can do is sell someone a particular product, then drip out what are called Loyalty Bonuses. Maybe on Day 15 you give them an extra bonus report, maybe on Day 30, 60 or 90 you present a group coaching call, a recording training call, or even some kind of one on one telephone coaching over Skype. Just the fact that you put something out there a few days or weeks after the refund period was over shows you were willing to go that extra mile to help them get results, and makes it much less likely someone will refund while they are still within that period.

Another thing that's great is that you don't have to necessarily announce these bonuses, even before they buy from you. What if someone bought a five part training course from you on real estate and as soon as they came to that download page and went to download their product, you announced an additional video that is going to come out one month from today, to make sure that they are still on track and still making progress. It makes for a nice surprise. And what if when they received that extra video one month from today, you announce that they will be getting another video one month from that point on. It's always great when we've paid for something, weeks or months ago, and an additional bonus pops up.

Above all the reason why you want to drip out your content, even if someone only pays you one time is to keep in contact with these customers. If someone is used to hearing from you, from email once a week and from webinars or other presentations once a month, you are always in their mind, and when it comes time to launch your next big course you don't have to build up that goodwill, that reputation, that rapport once again - you're already talking to them.

Robert Plank wants to help you get your product created and your launch process and email marketing system in place today at http://www.makeaproduct.com/.

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8 Ways Information Products Can Boost Your Business

The idea of creating a product or group program can be intimidating at first, but If you have ever written some articles, blog posts or materials for your coaching programs; or you have done research in your area of expertise and accumulated a good body of knowledge; and you haven't leveraged the materials to create an information product - you are leaving money on the table!

Information products or group programs are great ways to help you leverage your knowledge, time and effort so that you can:

Make money while you are not working - imagine when you wake up in the morning, or finish your yoga practice, even before you start your work day, you are already getting paid. Your ability to generate income is no longer solely dependent upon your "in-person, real time" availability.
Stop putting so many stakes on your discovery sessions with potential clients because private coaching is your only income stream - that's not good for your sanity! By having alternatives, you can have potential clients keep engaging with you even if they are not ready for your private coaching programs - you can give them something they can use to support their efforts, get a taste of your work and engage your higher-end services when they are ready.
Create an alternative entry point for your potential clients to enter into your world - some people are not ready to put down $1000+ dollars for a coaching program without first knowing you and your approach - and that's reasonable. Creating a product at a lower-ticket price can train your prospects to start buying from you, and opening your email (in which you promote your other services).
Fill gaps that are currently present in your business model, and capture more customers at different price points - some people may only be able to afford $50 for your products today, but if you build a relationship with them, they may spend $1000+ on your coaching program one day. Remember, those who have bought from you are 40% more likely to buy from you again.
Grow a high-quality list with a low-ticket item - you can create a special report and sell it for a few dollars, and in the process build a list of followers who are not signing up just for a freebie. They went through the trouble of pulling out the credit card and filling out the form to get your product, which means they are probably interested in what you have to offer and are more likely to buy from you again. You can create a sub-list of these folks, and start building a special relationship with them (e.g. they get perks, discounts and first dibs on your products and services).
Enhance your expert status - most potential customers view people who have written something on a topic the expert in that area.
Reach more people - you can help more people with your knowledge in this one-to-many model.
Boost Your 1:1 rate - by filling out the lower price point offerings in your business model with products and group programs, you can increase the perceived value of your 1:1 coaching services. Moreover, you are positioning yourself as an expert, and people pay more for experts.

Ling Wong, "Make It Big Accelerator" and founder of Slideberry ( http://slideberry.com/ ), provides Marketing Activation for health and wellness practitioners. Slideberry supports health and wellness professionals with done-for-you materials, marketing consultation and business coaching services so that they can "Get Out There Make It Big" without having to reinvent the wheel, get lost in confusion and information overload, or missing opportunities because they don't know where to begin.

Download Slideberry's "Get Out There Make It Big Success Tool Kit" for FREE at http://eepurl.com/j990v

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How To Repeat Or Update A Digital Product

When you're creating your report membership site or video course, you need to realize that course is not going to last forever. What I mean is that for example, if you show how to use a certain piece of software, like Camtasia Studio or use a particular website such as Facebook or Google, that information is going to become out of date after a year or two.

What you are going to want to do is approximately every one year, look at your top selling information products and update them or recreate them. Look at what people are asking, what the demand is, and what kind of products your competitors are teaching about. And when your products get out of date or you get bored, you can easily go back and improve that course.

There is nothing at all wrong with taking one of your reports or membership sites and adding a Version 2.0 at the end, and scheduling a day or a week where you simply go through and create brand new videos making the content up to date.

For example, I might have a course teaching how to use webinars, and in the course of a year I might think of a few ways to simplify the process or I might find a new technique on how to use webinars. So what I might do is create a brand new version of the course. I might keep the curriculum the same, I might add or remove a couple of modules, but I will re-record those sessions that I had previously created.

Something I recommend that you do is increase the price and sell this new course for a higher price than the previous course and offer some kind of an upgrade fee for people from - for example, Version 1.0 to now upgrade to Version 2.0. If you use a membership site, you can keep this very easily organized using levels.

What you should also do is look at what people are buying since you released your course. Maybe it's time to promote the old course or promote the course and use that promotion, use that new money coming in as an excuse to create the new updated version of your course.

Finally, there's nothing at all wrong with retiring a course, or taking it off the market if it's not selling. For example, you might have a course about Facebook and Social Media, but you'll realize that for some reason or another your interest does not lie in teaching Facebook or Social Media so instead of updating this course after a couple of years, you will take it off the market and simplify your life and simplify your business.

Robert Plank wants to show you how to create a book report or training course out of thin air at http://www.makeaproduct.com/.

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How To Sell A Digital Information Product

If you want to know how to make money online, it's actually pretty simple. Everyone goes onto the internet because they need something solved or they need to find information.

We can call this a service or we can call it a product. For example, let's say that someone on the internet needs help fixing their back pain, they don't know what kind of back pain they have, maybe they've been to a doctor but they need some advice - not necessarily medical advice, but normal advice on how other's have fixed their back pain.

What they might do is go to Amazon.com and look for a book, they might look for a video course on eBay or they just might type their problems in the search engines. Maybe they know specifically what kind of back pain they have, or if they just search a generic term, but they will do a search in a search engine and end up on some kind of website. They might end up on a free blog or on a video site such as YouTube, but many people simply want to cut to the chase and pay $10 or $20 for a report they know will solve their problems.

Hopefully they end up on your site where you can show that you will solve their problems, but how do you get to that point where you're selling a digital information product online that solves problems? What you need to do is create your product, put it online and finally add a payment button.

Creating a digital product is actually very easy, open a word-processor such as Microsoft Word, type in 10 or 20 pages, you can add checklists, or bullet points, pictures, or hyperlinks to other resources, but create a simple 10 to 20 page report that explains some kind of how-to step by step system. Not just a list of tips or thoughts or advice or a journal, you're getting someone from page one where they have some kind of problem to the end where now they understand their problem, they know how to fix it and they have several tools and strategies provided by you on how to fix their back pain, how to repair house, how to make money on eBay, how to become a published author or any other number of problems.

Create that written product and save it from Microsoft Word to a PDF document. Then what you need to do is put it online, get what's called a web host at HostGator.com, get a domain name at NameCheap, and use their built-in file manager to upload your PDF document, and create two web pages. Create a web page where someone can click and download that PDF document and create another web page where you have a headline, perhaps a video, but some kind of a description of what they will get once they buy your report on whatever this how-to subject is.

Now the good news is that most of this can be accomplished with easy visual point and click tools where you don't have to learn programming, you don't have to learn a lot of software, install things or even hire someone to make the website. You can hire someone to make the website look better or prettier, but you have all the skills already to make a simple website and put it online.

And finally, to take payments, use a service called PayPal where you can get a button created. Someone can click the button and pay you $10 or $20 and after paying are sent to that download page where they can now download your report and consume it. And that's how you sell a digital information product. Create it, put it online and add a payment button.

Robert Plank wants to show you today how to get your entire internet business online and ready to go with no more excuses at http://www.newbiecrusher.com/.

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How To Write Killer Headlines In Less Than 5 Minutes

Headlines do not sell anything, headlines just get the prospects to continue to stay on the page and hopefully read the offer. A good headline should aim to accomplish the following 3 things:

Calls out the target audience by nameOffers attractive solution to a desperate problemCreates compelling intrigue to prod further investigation

Unfortunately, we can't call out every single prospect by their actual name so the best thing to do is to focus on a specific highly targeted segment of any audience that we go after.

The simplest way you can improve a headline is to be more specific with whom it targets. Hint: target the most profitable segment of a niche!

In other words, you should focus on the most profitable segment of the audience that you're going after and write a headline that would call them out by name. Calling people out by their name only gets their attention so the second part of your headline should offer a solution to their problem.

But as you know, not all solutions are created equal! The better solution you offer, the better is your headline. Here's what makes the solutions attractive:

Instant Gratification - people prefer results now as opposed to later. So if you can promise to solve a problem much faster than what's normally accepted, that would be great.

Believability - how many times have you read a headline that had no credibility whatsoever because of the outrageous claims it was making? The headline has to be believable.

Ease - after reading the headline, you have to make the prospect think that is going to be easy for him to continue on than to leave the page.

Simplicity - don't mention the word "steps" in your headline. People don't want steps, they want a system because too many steps make it look complicated comparing to a system which represents the simplicity of it.

Convenience - the headline has to convince them that it does not take much effort and it is convenient for them to read the sales copy now instead of putting it off for later.

Redemption - how this can help the prospects by reading on to get back at somebody or something or prove somebody or something wrong. This one is not as generally applicable as the rest of them but can be used occasionally.

The final part, compelling intrigue - curiosity is a very powerful motivator. What if you said this: "Do you want to know a 13 word sentence from an article published in 1958 that immediately doubled the value of my copy writing skills the first time I used it?" I bet the copy writing prospects would be interested.

That's the power of curiosity! Your headline should go about how you can make this so interesting by not revealing something just yet, just hinting at it to get the person to read on because they have to know the answer.

You should always test at least two headlines at the very least. This is probably the most important thing thus far. You can have two very good headlines but sometimes there is no way to know which one will work better. Even after you see that one of them is converting better than the other, you still may not know the reason why is that happening. Sometimes you just can't control what is going to happen next, that's why you should always test.

The most neglected thing in any internet marketing business is split testing because it takes too long to set up, it takes too long to create the tests and it takes too long to validate the tests.

But if you use the right software, it will take you only five minutes to set it up and five minutes to create two different versions by taking version A, copy and paste the exact same thing for version B and only rewrite the headline. So the total possible time for split testing would be ten minutes, 5 minutes to set up the software that would do the tracking and five minutes to create two different versions.In order to validate your tests, each page should get at least 300 unique visitors ideally in a short period of time to draw any useful data from the split tests.

Now that you've learned all these great tips on headlines, you should start applying them immediately and go back and rewrite or split test your previous headlines for sales copy, squeeze page, email messages or blog posts.

If you want more tips on how to write great copy then I suggest you to read this article.

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Hire App Developers to Make Maximum Benefits From Mobile Applications

There has been an exponential growth in the mobile industry in recent years. There is a large variety of applications available for different mobile operating systems. The mobile app development companies are helping businesses to leverage their potential by using these applications for promotion and revenue generation activities.

Those businesses who want to invest in mobile applications must hire app developers to build quality mobile app development solutions. A professional app developer has the ability to add charm and high functionality into the solution to allure maximum people. Let's consider some of the benefits of developing a mobile application:

1. Expand Business Reach: There are millions of Smartphone users who download at least one new application every week. It's a great way to reach a wider audience by providing new information about products and services worldwide at no additional costs.

2. Mobile Websites as Applications: Having mobile sites as applications allow users to download it onto their device. This provides a lot of convenience to users while order placing and tracking.

3. Website Synchronization: The website can be synchronized with the application to share the updates with the customers in real-time. This provides a lot of convenience to stay in touch with the target market.

4. Creating Connection: It is possible to reach those users through apps who don't have access to internet connection.

5. Team Collaboration: The businesses develop mobile apps for their internal team to have better communication channel. The employees can freely attend meetings or seminars while staying in touch with other team members.

6. Better Customer Service: The apps make it convenient for the users to provide feedback to the businesses. This helps in providing better customer service by fulfilling their needs on time.

7. Natural Advertising: It is the most natural way of advertising about your company without any pushy message for the customers to take action over it.

There are many mobile applications that have gained high popularity and are now available at reasonable prices. Such mobile applications can become a means to earn additional revenue for your business, too. While you are planning to develop a mobile application, you must take help from professional app developers who are in this field for a long time. This will help you to create a solution that can become the next craze in the industry. When your application will become popular, you would also be able to make attractive business strategies to earn revenue from it.

Icreon Tech is an App Development NY company. Contact Icreon Tech to hire expert App Developers NYC.

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