Product creation or marketing. Which one should you do first? Which one is the most important? If truth be told, you can't have one without the other. If you have something to sell, but no one knows about it, then it's like keeping a painting in a vault. No one ever sees it. But, if you market until the cows come home, but have nothing to sell, then you'll never have any customers. So what's that balance?
Obviously, you need to have both, and in this article I want to share with you how I learned do it.
It's never easy when you first start out to do everything you think you need to do. In fact, the feeling that you're being overwhelmed with tasks is quite often a daily occurrence, and it takes more than a few deep breaths to avoid the onset of considerably anxiety.
I struggled with this problem for quite a while. I couldn't never seem to get on top for long enough to accomplish what I knew I needed to do. Even after I whittled down my priorities to just a couple of activities, I still found myself running out of day, before I accomplished all that I wanted to.
It took a bit of experimenting, but here's what I came up with.
I do both, but I reversed the order. I knew that I needed to market as well as create products, and I used to market first, and then work on products later. But, quite often, I ended up marketing until I was too tired to do anything else. And that meant that my products weren't getting finished.
So one day, I decided to work on my products first. It solved my problem the first day I tried it. I found that creating new products required more mental energy than marketing. And that meant that when I worked on the marketing first, I simply flamed-out when I got to the products.
But reversing the order, I was able to spend as much as half of my work day creating new material. Then, when I started working on the marketing, my brain was sufficiently stimulated so that I could work faster than when I had started first thing in the morning.
If you're product creation always seems to get pushed to the end of your day or week, then try doing it first thing each day.
By the way, would you like to learn more about how to be an entrepreneur? If so, then download my free ebook here: How to BE an Entrepreneur.
Or, do you want to learn how to set up your own online business. If so then go to Zero to Hero Plan for more information.
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