The Product Creation Process - Step Product Creation Blueprint

How To Repeat Or Update A Digital Product

When you're creating your report membership site or video course, you need to realize that course is not going to last forever. What I mean is that for example, if you show how to use a certain piece of software, like Camtasia Studio or use a particular website such as Facebook or Google, that information is going to become out of date after a year or two.

What you are going to want to do is approximately every one year, look at your top selling information products and update them or recreate them. Look at what people are asking, what the demand is, and what kind of products your competitors are teaching about. And when your products get out of date or you get bored, you can easily go back and improve that course.

There is nothing at all wrong with taking one of your reports or membership sites and adding a Version 2.0 at the end, and scheduling a day or a week where you simply go through and create brand new videos making the content up to date.

For example, I might have a course teaching how to use webinars, and in the course of a year I might think of a few ways to simplify the process or I might find a new technique on how to use webinars. So what I might do is create a brand new version of the course. I might keep the curriculum the same, I might add or remove a couple of modules, but I will re-record those sessions that I had previously created.

Something I recommend that you do is increase the price and sell this new course for a higher price than the previous course and offer some kind of an upgrade fee for people from - for example, Version 1.0 to now upgrade to Version 2.0. If you use a membership site, you can keep this very easily organized using levels.

What you should also do is look at what people are buying since you released your course. Maybe it's time to promote the old course or promote the course and use that promotion, use that new money coming in as an excuse to create the new updated version of your course.

Finally, there's nothing at all wrong with retiring a course, or taking it off the market if it's not selling. For example, you might have a course about Facebook and Social Media, but you'll realize that for some reason or another your interest does not lie in teaching Facebook or Social Media so instead of updating this course after a couple of years, you will take it off the market and simplify your life and simplify your business.

Robert Plank wants to show you how to create a book report or training course out of thin air at http://www.makeaproduct.com/.

View the original article here

How To Sell A Digital Information Product

If you want to know how to make money online, it's actually pretty simple. Everyone goes onto the internet because they need something solved or they need to find information.

We can call this a service or we can call it a product. For example, let's say that someone on the internet needs help fixing their back pain, they don't know what kind of back pain they have, maybe they've been to a doctor but they need some advice - not necessarily medical advice, but normal advice on how other's have fixed their back pain.

What they might do is go to Amazon.com and look for a book, they might look for a video course on eBay or they just might type their problems in the search engines. Maybe they know specifically what kind of back pain they have, or if they just search a generic term, but they will do a search in a search engine and end up on some kind of website. They might end up on a free blog or on a video site such as YouTube, but many people simply want to cut to the chase and pay $10 or $20 for a report they know will solve their problems.

Hopefully they end up on your site where you can show that you will solve their problems, but how do you get to that point where you're selling a digital information product online that solves problems? What you need to do is create your product, put it online and finally add a payment button.

Creating a digital product is actually very easy, open a word-processor such as Microsoft Word, type in 10 or 20 pages, you can add checklists, or bullet points, pictures, or hyperlinks to other resources, but create a simple 10 to 20 page report that explains some kind of how-to step by step system. Not just a list of tips or thoughts or advice or a journal, you're getting someone from page one where they have some kind of problem to the end where now they understand their problem, they know how to fix it and they have several tools and strategies provided by you on how to fix their back pain, how to repair house, how to make money on eBay, how to become a published author or any other number of problems.

Create that written product and save it from Microsoft Word to a PDF document. Then what you need to do is put it online, get what's called a web host at HostGator.com, get a domain name at NameCheap, and use their built-in file manager to upload your PDF document, and create two web pages. Create a web page where someone can click and download that PDF document and create another web page where you have a headline, perhaps a video, but some kind of a description of what they will get once they buy your report on whatever this how-to subject is.

Now the good news is that most of this can be accomplished with easy visual point and click tools where you don't have to learn programming, you don't have to learn a lot of software, install things or even hire someone to make the website. You can hire someone to make the website look better or prettier, but you have all the skills already to make a simple website and put it online.

And finally, to take payments, use a service called PayPal where you can get a button created. Someone can click the button and pay you $10 or $20 and after paying are sent to that download page where they can now download your report and consume it. And that's how you sell a digital information product. Create it, put it online and add a payment button.

Robert Plank wants to show you today how to get your entire internet business online and ready to go with no more excuses at http://www.newbiecrusher.com/.

View the original article here

How To Write Killer Headlines In Less Than 5 Minutes

Headlines do not sell anything, headlines just get the prospects to continue to stay on the page and hopefully read the offer. A good headline should aim to accomplish the following 3 things:

Calls out the target audience by nameOffers attractive solution to a desperate problemCreates compelling intrigue to prod further investigation

Unfortunately, we can't call out every single prospect by their actual name so the best thing to do is to focus on a specific highly targeted segment of any audience that we go after.

The simplest way you can improve a headline is to be more specific with whom it targets. Hint: target the most profitable segment of a niche!

In other words, you should focus on the most profitable segment of the audience that you're going after and write a headline that would call them out by name. Calling people out by their name only gets their attention so the second part of your headline should offer a solution to their problem.

But as you know, not all solutions are created equal! The better solution you offer, the better is your headline. Here's what makes the solutions attractive:

Instant Gratification - people prefer results now as opposed to later. So if you can promise to solve a problem much faster than what's normally accepted, that would be great.

Believability - how many times have you read a headline that had no credibility whatsoever because of the outrageous claims it was making? The headline has to be believable.

Ease - after reading the headline, you have to make the prospect think that is going to be easy for him to continue on than to leave the page.

Simplicity - don't mention the word "steps" in your headline. People don't want steps, they want a system because too many steps make it look complicated comparing to a system which represents the simplicity of it.

Convenience - the headline has to convince them that it does not take much effort and it is convenient for them to read the sales copy now instead of putting it off for later.

Redemption - how this can help the prospects by reading on to get back at somebody or something or prove somebody or something wrong. This one is not as generally applicable as the rest of them but can be used occasionally.

The final part, compelling intrigue - curiosity is a very powerful motivator. What if you said this: "Do you want to know a 13 word sentence from an article published in 1958 that immediately doubled the value of my copy writing skills the first time I used it?" I bet the copy writing prospects would be interested.

That's the power of curiosity! Your headline should go about how you can make this so interesting by not revealing something just yet, just hinting at it to get the person to read on because they have to know the answer.

You should always test at least two headlines at the very least. This is probably the most important thing thus far. You can have two very good headlines but sometimes there is no way to know which one will work better. Even after you see that one of them is converting better than the other, you still may not know the reason why is that happening. Sometimes you just can't control what is going to happen next, that's why you should always test.

The most neglected thing in any internet marketing business is split testing because it takes too long to set up, it takes too long to create the tests and it takes too long to validate the tests.

But if you use the right software, it will take you only five minutes to set it up and five minutes to create two different versions by taking version A, copy and paste the exact same thing for version B and only rewrite the headline. So the total possible time for split testing would be ten minutes, 5 minutes to set up the software that would do the tracking and five minutes to create two different versions.In order to validate your tests, each page should get at least 300 unique visitors ideally in a short period of time to draw any useful data from the split tests.

Now that you've learned all these great tips on headlines, you should start applying them immediately and go back and rewrite or split test your previous headlines for sales copy, squeeze page, email messages or blog posts.

If you want more tips on how to write great copy then I suggest you to read this article.

View the original article here

Hire App Developers to Make Maximum Benefits From Mobile Applications

There has been an exponential growth in the mobile industry in recent years. There is a large variety of applications available for different mobile operating systems. The mobile app development companies are helping businesses to leverage their potential by using these applications for promotion and revenue generation activities.

Those businesses who want to invest in mobile applications must hire app developers to build quality mobile app development solutions. A professional app developer has the ability to add charm and high functionality into the solution to allure maximum people. Let's consider some of the benefits of developing a mobile application:

1. Expand Business Reach: There are millions of Smartphone users who download at least one new application every week. It's a great way to reach a wider audience by providing new information about products and services worldwide at no additional costs.

2. Mobile Websites as Applications: Having mobile sites as applications allow users to download it onto their device. This provides a lot of convenience to users while order placing and tracking.

3. Website Synchronization: The website can be synchronized with the application to share the updates with the customers in real-time. This provides a lot of convenience to stay in touch with the target market.

4. Creating Connection: It is possible to reach those users through apps who don't have access to internet connection.

5. Team Collaboration: The businesses develop mobile apps for their internal team to have better communication channel. The employees can freely attend meetings or seminars while staying in touch with other team members.

6. Better Customer Service: The apps make it convenient for the users to provide feedback to the businesses. This helps in providing better customer service by fulfilling their needs on time.

7. Natural Advertising: It is the most natural way of advertising about your company without any pushy message for the customers to take action over it.

There are many mobile applications that have gained high popularity and are now available at reasonable prices. Such mobile applications can become a means to earn additional revenue for your business, too. While you are planning to develop a mobile application, you must take help from professional app developers who are in this field for a long time. This will help you to create a solution that can become the next craze in the industry. When your application will become popular, you would also be able to make attractive business strategies to earn revenue from it.

Icreon Tech is an App Development NY company. Contact Icreon Tech to hire expert App Developers NYC.

View the original article here

The Primary Characteristic of the Best Information Products

Here's a remarkable statement: There is a dearth of quality information products on how to create information products. I did a search a moment ago on the exact phrase, "how to create a quality information product," and there wasn't a single result. That tells me that few people know how to do it. In this article, I'm going to share with you how to get started.

I've read a lot of material and listened to a number gurus talk about how to create information products and, with the rarest of exceptions, nearly all of them have talked around the subject, but not about it. And I can only imagine that this is because they themselves don't know how to do it.

Of the few that do seem to know what they're doing, there is characteristic that is the best information products all have, and that is that they are evergreen.

What does it mean to have an evergreen product? Well, think about trees. What is the one thing that makes an evergreen what it is? Obviously, it's that it's always, barring a drought, green.

And the same thing is true of evergreen products. They always are and remain relevant. And for some reason, the majority of people struggle to create products that are.

You'll see all manner of products that are designed to solve an immediate problem - one that may only be with us for a few months.

For example, search engine optimization. I've lost track of the number of products that are designed to do this. But the truth is that Google, the number one search engine, changes the way it determines which sites ought to be at the top of the returns on a regular basis. By the time you've implemented one "trick" technique, the ground rules have changed, and the product is out of date.

The problem seems to be that those who want to create products have become fixated on what's already been done. Instead of thinking of something new or a new way of doing something that's evergreen, they adopt a "get rich quick" approach and look for a way to make something that will sell.

If you want to create products that will continue to sell over weeks, months, or even years, then you must take the time that's necessary to think about how this could be achieved.

What would your evergreen product look like?

By the way, would you like to learn more about how to be an entrepreneur? If so, then download my free ebook here: How to BE an Entrepreneur.

Or, do you want to learn how to set up your own online business. If so then go to Zero to Hero Plan for more information.

View the original article here

Is My Information Product Good Enough?

One question I hear repeatedly when people are trying to build their own information marketing business, which means to write a book, write a report, and create videos, they experience a confidence problem. They worry if their information product is good enough for someone to pay $100 or higher, or for someone to pay $50 per month or more in order to gain access to this information.

These people might be guitar instructors, language instructors, real estate instructors, self-help promoters, and there are a few easy metrics to look at to decide if your information product is good enough.

First of all let the market decide and see if they buy your product, which seems kind of backwards, but I will explain in a minute. Also, look at what your competitors are teaching and simply do a better job marketing and teaching your product than your competitors and put together an unbeatable offer that someone would, for lack of better term - be stupid not to accept.

This seems kind of backwards, but if you're worried about your information product not selling, what you need to do is finish that information product, get it out there, get some traffic, get affiliates, get people to look at the offer and then look at your web page scientifically. Look at your sales letter so you can honestly say that after getting thousands of clicks to your website, your sales letter is converting at less than 1%, and no one is buying it or now I have to market it a little bit differently.

Many times I will put a product out in a product launch, it won't sell and I will have to go back to that traffic, or ask my subscribers what they need help with. Many times we make a product because it will be fun and not because we are actually helping people.

For example, if you created a report with a lot of dieting tips, is that really helpful or would it be better to create a 30-day course on how to lose 30 pounds by only exercising five minutes per day. That is a real problem that someone needs help with, but you need to put out your product as is for now to figure out if people buy it or not and then you might need to change the marketing or change the contents of that report slightly.

In order to save yourself a lot of time and aggravation also look at what your competitors are teaching. If you want to sell a course on guitar instruction, how does everyone else position guitar instruction? Do most of your competitors sell into recurring membership sites, are these single payment products, written reports with pictures, videos, do they present guitar playing as something that is fun or do they try to market it as a skill that someone might need for a performance?

Look at all these factors, look at the kind of product, how they market it, what's in the product, and the price point so you can figure out if you need to price high or low. And now all you really have to do is simply do a better job teaching and marketing than your competitor. Sure you might charge a slightly higher price, but maybe you can throw in some additional training or better training or better tools and templates to help people get the job done.

One thing I have found is that many information marketers will sell several small reports or several small pieces, but what if you were the person to sell the big giant course that solved all their problems in one place. So if you're worried if your information product is not good enough, then let the market decide, examine what your competitors are teaching and create an unbeatable offer that everyone in that niche will want.

Robert Plank will get your information product finished this week so you can start marketing it right away at http://www.makeaproduct.com/.

View the original article here

How To Price Your Digital Information Product

When you create a report or a video to sell online, the second question you worry about is what should I charge for this training that I have just created or plan to create. If I'm teaching someone how to repair all kinds of items within their home - is that something that someone will pay $10 for or $100 for?

If I'm showing someone how to create graphics using Adobe Photoshop, is that the kind of training where I should only charge $5 or should I charge in the thousands of dollars?

Now there are three factors in determining what to price your information product. Look at the price resistance, then price slightly higher than the competition, and finally examine what amount of value someone can get once they purchase and consume your information product.

I know that it's tempting to give away all of your knowledge for free, or give it away for one dollar or five dollars or ten dollars, but there are people out there willing to pay good money for good information.

I have sold many-many $10, $20, $30, even thousand dollar courses on how to program web pages, on how to write compelling sales letters for web pages, and many other topics. Every time that I price too low, I knew it. Every time someone would buy from me without even thinking. If I sent out a promotion or someone landed on my web page and bought in just a few seconds, I know that I priced too low.

What happens is, many people will spend weeks and weeks creating the perfect training course, and then only sell it for $5, and the reason is because people will buy based on it just being $5, not based on what it is that they have to gain from this product.

I want to tell you about something called price resistance, and that means that what you want someone to do is come to your web page, look at your price and then not be sure if they are ready to buy or not, examine your offer, examine what it is you're selling and based on that they will buy.

It seems kind of silly, but in the long run - you'll make more money. You might make slightly less sales but you'll make more profits because you priced at a higher price.

The next thing I want to tell you about is to price slightly higher than your competitors. The average person selling any kind of information online or marketing online has a confidence problem. They can only bring themselves to charge a few dollars for that thing they're selling.

What ends up happening is in comparison you will look better if in every single way somebody compares themselves to you, and the only difference is that you charge higher prices, then the perception is that you are worth more money. So look at what all of your competitors are charging, maybe even average out that price and then charge a slightly higher price.

And the final thing to look at, what overcoming fear of price, is to look at how much more value someone can get before and after they buy your course, before they buy your product.

I'll give you an example, if you have a product out there, even a short report that can show someone how to save a thousand dollars on their taxes this year, then how much is that worth? Well it's worth over a thousand dollars. If someone uses that report, they'll save a thousand dollars in taxes every single year after buying it. And so if you charge $500, $100, even $50 would be a bargain because the value they get out is much higher than what they paid.

Now sure, it might not have taken you a lot of time to create it, it might not have cost you a lot of money to deliver that product, but what you need to look at is the value someone gets after buying from you.

When selling a digital information product, you want price resistance. You want to charge slightly higher than your competitors, because you are selling based on the discounted value, discounted price they get from buying from you, and that is all that really matters is that you're solving their problems at a discount.

Get that information product completed and online today at http://www.makeaproduct.com/.

View the original article here