Whether you're creating an information product, giving a speech, or recording a lesson, the first thing you must do is to consider your audience. For what person, specifically, are you creating this particular product? A good way to answer this question is to start by asking yourself what your customers expect. In this article, I want to share with you what I believe they want.
Have you ever picked up a book or read an article on the basis of the title, only to discover that what you expected was unrelated to what you thought you were getting? I have.
And that tells me one of two things: Either the author was just looking for a catchy title in order to sell more produucts, or had an axe to grind and hadn't really thought about how the two went together.
Information products seem to be created in the same way. The titles often promise a lot, but the product delivers very little. Here are seven expectations that I think customers have.
They expect:
1. Information they will enable them to solve their problem. Sounds obvious, I know, but I'm still amazed at how much junk is sold that makes a dog's breakfast seem preferable.
2. The solution will be presented in a logical, step-by-step fashion. Have you ever asked someone for directions on how to find a particular location? Have you noticed how many traffic lights, bends in the road, and other details get omitted. Same thing happens in many information products.
3. That the solution will actual work. A lot of so-called solutions tell you what to do, but either they are too vague to be of any use, or impossible to implement.
4. That it doesn't create other problems. The cure shouldn't be worse than the cold.
5. That the solution will be affordable; that the price will be commensurate with what it does.
6. That it will give more value than you've stated. I don't mean a bunch of useless bonuses that few people want or can use. I mean extra value that will enable the customer to get more use from the product itself.
7. That it will solve other problems that they hadn't thought of. Creating an online business may be relatively easy, once you know how; but it is complicated. For example, after you create one product, how do you figure out how to market it and deliver it?
By the way, would you like to learn more about how to be an entrepreneur? If so, then download my free ebook here: How to BE an Entrepreneur.
Or, do you want to learn how to set up your own online business. If so then go to Zero to Hero Plan for more information.
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